Client Agency Relationships
This section reflects on the importance of relationships. In any business, but especially in the communication agency business, a good relationship means a loyal and happy client. It is far more expensive to win a new client than to keep and nourish an existing relationship.
The client relationship is most important
Providing good service to a client is good business
Topsail offers workshops on how to improve your client / agency relationship
- Workshops such as: Creating client loyalty, client perceptions of value, dealing with a tough client, how do you save a relationship, how do you make a client come back year after year
- Other Important subjects covered: Good relationships with the client are critical; satisfied clients/customers are loyal; when agency client relationships break down they can be fixed; loyal clients will almost always give you another chance; account managers are responsible for the relationship; overall quality of the relationship needs to be assessed constantly; slope of the relationship-improving or declining; specific areas to focus remedial action; consistency of service over time; and prevention of problems in the first place.
Topsail Group has had this experience from agency side and the client side.
Topsail can improve your client and agency relationships.