Topsail Group, LLC

Do You Need Internal Branding

Internal branding may increase your organization's value if any of these items ring true:

  • Employees don't embrace your company’s value proposition or brand promise
  • It's difficult to align employee behavior with your company’s brand vision
  • Your customer message is not understood internally
  • You are not maximizing the return on your brand investment
  • Your employees are not behaving as “brand champions” on a daily basis

Ten years ago NOBODY was thinking about focusing on their brand internally. Today it's an essential component of a 360-degree marketing strategy. Are you leveraging your most important asset — your employees?

A mere 7% of employees today fully understand their company’s business strategies and what’s expected of them in order to help achieve company goals.Robert S. Kaplan and David P. Norton