Internal Branding
Internal Branding is a comprehensive and integrated strategy to internally market the Company Brand to all employees.
The benefits of Internal Branding are:
- Helps to align employee behavior with the Company’s Value Proposition
- Once employees are informed, motivated, trained, they buy-in and improve their performance
- Helps to build teams of dedicated and engaged employees
By leveraging employees as brand champions, they work to reinforce the vision of the company everyday between each other or as they interact with your customers.
Companies with high levels of employee trust, understanding and belief [in their brand], perform better [company earnings] than companies with low levels by as much as 186%. -- Watson Wyatt Worldwide
Internal Branding Model:
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Path
Choosing a Path -
Action
Taking Action 5P's: Process, Price, Promotion, Place, Physical Evidence -
Internal Branding
Internal Branding Model -
Employee Engagement
Employee Engagement Model -
Direction
Determining Direction
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