Marilyn Gottlieb is president of The Crescendo Group, a small full-service public relations firm specializing in strategic planning, media relations, corporate writing and product publicity. Category experience includes consumer products, healthcare, food, travel, business-to-business and advertising.
Since its inception in 1993, the Company has worked with IBM, Fisher-Price, Tetra fish food, Nirvana Chocolates, The Greenwich Workshop limited edition fine art prints, the Enola Gay/Smithsonian project and the Alan Bean/Astronaut Hall of Fame project, The Senior Network, the Comprehensive Dental Group, Prudential and Golf & Travel magazine, among others.
In addition, The Crescendo Group works in tandem with ad agencies such as Publicis Bloom, O’Leary Clarke & Partners, Gotham and McCaffery Ratner Gottlieb & Lane. For these companies, The Crescendo Group has publicized campaigns for Macanudo, Punch, and Davidoff cigars, the Cayman Islands, Nature’s Best, Meridian Wine, and L’Oreal.
Ms. Gottlieb also has served as the public relations arm for agencies wishing to offer integrated communications and has helped clients search for larger or more specialized public relations firms.
Prior to starting her own company, Ms. Gottlieb spent nine years as senior vice president, director of public relations for Lintas, a .8 billion worldwide advertising agency for Fortune 500 clients including diet Coke, IBM, Molson beer, Maybelline, LEGO, Bayer aspirin, Lever Brothers’ Snuggle fabric softener and others.
Before that, she was with Ogilvy & Mather, the American Association of Advertising Agencies and New York Medical College. She produced a radio show and special events for the New York City Bicentennial Corporation, and has published numerous articles.
Ms. Gottlieb is a past member of the Board of Advertising Women of New York and a 1990 inductee into the YWCA’s prestigious Academy of Women Achievers. Currently, she is an adjunct professor at the New School of Social Research, where she teaches a workshop in public relations