John Short is a senior communications creative executive with a unique mix of artistic talent and business acumen. He has created World Class brand identities and international communications in a wide array of industries. John has demonstrated business success with Fortune 500 brands (IBM, J&J, Panasonic, Coca-Cola, Bacardi, and Maybelline).
John is experienced in running large global creative teams in agencies like Lintas Worldwide and BBDO. In particular he introduced The IBM ThinkPad, The new Chrysler Corporation, a new company for Goodyear North America, Veyance Technologies, he introduced The Living in HD campaign for Panasonic, he created award winning work for Johnson & Johnson that is in the permanent collection of the Museum of Modern Art, and he also created a branding program for 30 countries for Lexmark international with complex language and legal, packaging and retail challenges.
John founded independent branding company called Ocean Group with Panasonic North America in 2001 to present with Panasonic and Lexmark as anchor brands.
More recently in 2009 created the 3rd highest scoring test commercial in ASI history for Marcal Paper, and is presently branding Commercial Real Estate for Silverstein Properties, developer of the World Trade Center.
John has a strong fine arts background and has an honor (BFA) of The School of Visual Arts. He interned for the one of the founding artists of the conceptual art movement, Joseph Kosuth and helped introduce the Avant guard art journal “The Fox”.
His early work was shown in galleries in NYC, Canada and Italy. His Innovative, video, filmmaking, painting and sculpture talents and cutting edge multi-media experience always give his work a fresh provocative look and feel for clients.