Jay Schoenfeld had worked at the highest levels of advertising agency and media management. Then almost 14 years ago he founded Schoenfeld and Partners LLC, an independent communications consultancy dedicated to strategy and analysis, best practices planning, buying and research, of which he is CEO and President.
He also functioned as Senior VP and Media Director at McCann-Erickson, Inc. and then (1980-1997) Executive VP and Media Director at Bates USA where, in addition to these duties, he served as a member of the North American Executive Committee. Further, he was a long standing member of the 4 A’s Media Policy Committee.
A portion of his agency responsibilities included participating on virtually every new business presentation and those efforts resulted in major account wins such as Miller, the Campbell’s Soup Company, Hundai, Wendy’s, etc., which he continued to help service during his tenure at the Agency. He also was the senior media executive on The Coca-Cola Company business for fifteen years.
After several fact finding trips to the UK, Jay worked on the launch of Zenith Media in the United States, where this British based company became the first consolidated media services operation in this country. He also assisted with the consolidation of Carat’s bi-coastal media operations at the inception of the company in the US.
During its first several years Schoenfeld & Partners acquired The RealMediaValue Company, a strategic, i.e. “beyond the numbers” media auditing firm. Jay serves as a Director of this company and an active participant in its work in the areas of ROI analysis and market evaluation.