Overview
Business development consists of a number of skills, techniques, and responsibilities which aim at gaining new customers and at penetrating existing customers and markets. These may include:
- Assessment of marketing opportunities and target markets
- Intelligence gathering on customers and competitors
- Prospecting and generating leads for possible sales
- Advising on, drafting and enforcing sales policies and processes
- Follow-up sales activity
- Formal proposal or presentation management and writing
- Pitch and presentation rehearsals
- Closing and landing the business
- Formalizing the overall business development methodology and design
- Business development involves evaluating a business and then realizing its full potential, using such tools as:
- Marketing
- Information management
- Customer service
Topsail Group can help your company develop its business development model and activities while helping to train your business development professionals.
Do you need to improve your business development activities?