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Internal Branding: Strategy
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| "A brand isn't just a label or a marketing campaign. It requires a mind-set that has to permeate an organization, from the top down into everything the company does." |
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Helmut Panke, CEO BMW
WSJ, 11/26/03 |
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The Link between Internal and External Branding
You must have Internal Branding Strategies for your employees |
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| "Viewing their job offerings as 'products' and their employees as 'customers' forces managers to devote the same care to their jobs as they create to the purchasers of their services."
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Sasser and Arbeit |
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