Brings a marketing focus to employees and their job performance
| External (4P's) |
Internal (7P's) |
- Product
- Price
- Promotion
- Place
|
- Product
- Price
- Promotion
- Place
- Process
- Participants
- Physical Evidence
|
Source: Ahmed & Rafiq
Whenever a clear and strong Internal Branding Program is lacking within a company, the brand could be in jeopardy like a ship without a rudder.
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