Client & Customer Audits

The client relationship is most important

• The only way to find out whether your relationship is in trouble is to do a third party audit; but you have to be careful when outsiders talk to your clients. It has to be done correctly and with an eye towards fixing the problem not opening up more issues. Topsail knows how to do a client audit and with care.
• Topsail has created the Topsail Client Relationship Monitor; it is an effective way to evaluate the relationship
• Custom-made instrument to truly understand your relationship with your client
• The questions to be asked have to be right and it has to be professionally executed
• Topsail Relationship Monitor shows an agency how to evaluate relationships
• The overall quality of the relationship needs to be assessed constantly
• The specific areas to focus remedial action

Providing good service to a client is good business

Even if the relationship is almost too far gone an audit can rekindle a service mentality and perhaps save a bad situation

Topsail Group has had this experience from agency side and the client side. 

Topsail can improve your client and agency relationships.

Do you need to improve your Client /Agency Relationships?

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Case Histories

• "Business Development: going from pitching products to customer-centric consultative selling"
• "A premium company that delivered inferior customer service"
• "To present and communicate more effectively in order to pitch and then close the deal"
• "Advertising Agency experience makes training of young account managers in a hot agency more relevant"
• "Advertising Agency wants to improve presentation skills"
• "How can account managers do better with tough clients?"
• "Advertising Agency overhauls the way it manages their largest and most important account"
• "Customer audits & feedback surveys: the roadmap to improving customer satisfaction and repeat business"
• "Select an Advertising Agency to help re-establish asset management leadership"

Testimonial

We are in the persuasion and presentation business. It is important to realize that many skills are forgotten over time and continually need reinforcement. Topsail Group makes the learning of presenting skills fun and exciting. Our people are still talking about it. Peter Post
CEO, Cossette Post Communications

I trust Topsail Group to help us work more as a team at this important time in our growth. Arnold Worldwide is on the threshold of a great future, and Topsail has helped us move to another level in terms of working with each other and our clients. Managing Partner, CMO, Arnold Worldwide St. Louis
Steve Swanson

Topsail conducted a workshop for our account management team. After the team training, the session was quite the buzz here. Everyone picked up a lot of relevant learning; references to "sails" etc. are heard in casual conversations around the office. Seems everyone thought it was time very well spent. It gave just the boost to account management that I was looking for. Doug Laughlin
President, LM&O

Steve has brought a lot of content to our account management staff through his unique One-on-one personal coaching method. He is an authority on the client/agency relationship, both traditional and Interactive, and has a lot of personal experience in this area. Jim Warner
President, Avenue A

Steve Norcia is absolutely the best new business guy I've ever worked with. Our track record at Lintas was sensational. He has a wealth of marketing expertise and people skills. As a Managing Director, he was a great partner. As a marketing consultant to us he continued to prove how smart, buttoned up, energetic, pro active and pleasant he is to work with. Steve is a pro among pros and the kind of person you want on your side in whatever it is you want to accomplish. Frank DeVito
DeVito Fitterman Advertising

Topsail Group has helped us enormously both in Business Development and with our Alliances. They are well connected and have been able to couple us with prospects, and partners that have contributed to our overall positioning strategy and growth. We enjoy having a team player like Steve at Bezos Nathanson-Marketing Group, it makes our work more fun and more productive. David Nathanson
Bezos Nathanson Marketing Group

Topsail Group has been consulting for Creative Partners on lead generation, organizational structure and strategy. Their advertising and agency insights have been invaluable in helping to structure and grow our business. Peter Schelfhaudt
President, Creative Partners LLC

We are a small start-up channel driven media planning company. It was important for us to validate the correct positioning for our offerings, our marketing and our business development approach. Topsail helped us with senior advice. They examined everything, coached us tirelessly and helped Crossmedia move to the next level. Martin Albrecht and Kamran Asghar
Founders, Crossmedia, New York City

Topsail was very helpful to me as I started up my own advertising & marketing business development consultancy. Their advice, insight and relevant experience has proven to be invaluable. They addressed all my needs even though I reside in Brussels, Belguim. I highly recommend them if you need to jump start a new venture, especially in the communications arena. John Buckie
President, JRB Professional Services