Internal Branding Components
- Job Descriptions, Objectives, & Performance Reviews
- Compensation, Recognition, & Rewards
- Website
- Intranet
- Print (brochures, collateral)
- Email template and signature
- Telephone greetings
- Environmental Branding (cafeteria, reception, conference rooms, hallways)
- Face-to-face meetings
- Internal packaging
- Kick-off meetings, road shows
- Videos, newsletters, newsflashes
- Lapel pins, uniforms, coffee cups
- Company signage
- Employee orientation: both new & current
- Speeches
- Cocktail parties, themed lunches and breakfasts
- CEO role modeling
- Events Calendar
- Sports team affiliation
- Talent Retention