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Agency Operations

Improving Integrated Advertising Agency Performance

 
 
>> Agency Operations | Agency Workshops

 
  Steve Norcia leading an agency workshop
   

Do you wish your agency people were better trained? How can you get your account management to understand that they are responsible for the client relationship? Why is the advertising business giving up ownership of all those skills we used to own? How can you foster teamwork between creative and account people?

Topsail believes in training people to think more about being personally accountable for their skills and their functional competencies:

  • Agency Training:
    Account Management and Relationship Skills (all levels), Creative and Account Management "Teaming", Presentation Skills, and Project Management

  • Client/Agency Relationships:
    Client Audits, Negotiation Skills, Client/Agency "Teaming", and Agency Search

  • New Business Training:
    System and Data Base Development, Prospecting/Closing Skills, and Pitch Consulting

  • Coaching:
    Executive Coaching and Mentoring

  • Working for your Clients:
    Internal Branding for your Clients, and Internal Branding Seminars to Agencies
 
 
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